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Labrador cardboard dog

Labrador cardboard dog


How is Chucho made?

Chucho is made of high-strength paperboard, a double-wave cardboard that is five millimetres thick.  To prevent cuts and scrapes, the cardboard is die-cut in zigzag around the edges.  

Chucho is designed in separate detachable pieces, so it’s easy to store and transport. Assembly has been optimized so you only need one person to do it.

In designing Chucho, a lot of thought was given to the product’s rigidity and sturdiness and that is why certain parts of the dog’s structure have been reinforced with duplicate or even triplicate pieces.

Chucho is eco-friendly

Chucho is designed and manufactured 100% in Madrid (Spain). By supporting local production, we refrain from generating the sort of pollution caused by air, sea and road transport.

Chucho is made out of cardboard. When you decide to dispense with his services, you can just throw him in the recycling bin and give him a second life. In the future, Chucho may well become a shoe box or a notebook.

Chucho is pretty, clean and quiet

Chucho is very pretty, you can give it any name you like, pet its back and pat its head; and it’ll never let you down. Oh! And it won’t bark or pee on the carpet.

Who might like getting Chucho as a gift?

Chucho is the perfect gift for design fans and animal lovers. And, since it’s a recyclable product, it also conveys eco-friendly values.

Assembly is very easy and fun, and doesn’t even require any tools. You can put Chucho together in less than 20 minutes.


Who created Chucho?

Chucho was designed by Emilio Alarcón for Milimetrado. Alberto Alarcón and Pablo Cruz, of Alarcón Asociados, were in charge of technical development.

Milimetrado is a company based in Madrid that designs and produces high-quality products based on a philosophy of sustainability.